How to choose software for e-commerce business project? - Merkeleon

How to choose software for e-commerce business project?

By |December 20th, 2016
schlüsselfertige softwarelösung für ecommerce

The global sales level on the Internet is growing rapidly every year.
According to eMarketer company, a specialist in market research, growth in online sales will reach $ 3.5 trillion in five years. eMarketer data also suggests that the proportion of ecommerce was 7% in the current year, and by 2019 it will grow to 12%.

Such a rapid growth encourages business owners to go online in search of gaining more success and prosperity and compare software providers. The first and the most important step on the path to the global network is to choose a platform for future marketplace.

The Parameters of E-commerce Software Providers’ Comparison

There are many software vendors on the market that provide ecommerce software. Let’s consider the major players in the market taking into account the following parameters:

1. Bidding (selling module). Available model of business to sell or buy the product: fixed price selling, auction, procurement, etc.
2. Languages and currencies. Is multicurrency supported, are there any restrictions on currencies.
3. Payment systems. Which ones are available for integration.
4. Types and categories of goods.
5. Data import and export.
6. Possibility to integrate 3rd party systems.
7. Monetization (which ways are available: transactions commission, roles payment, etc.)
8. Platform scalability.
9. Possibility of changes, alterations, development of customized features.
10. Design.

Comparison of E-commerce Platform Vendors

Bidding Fixed price selling Auction model:
– Classic auction
– Product request without bidding
– Classic
– Reverse
– Penny
– Silent
– fixed price selling Auctions:
– Classic
– Reverse
– Unique bid Other:
– Product request without bidding.
– fixed price module;
– Classic auction
– Reverse auction
– Dutch auction
– Reveal auction
– Penny
– Unique bid auction
– Reverse auction
– tendering auction Possible to mix any types of bidding modules in one project.
Number of Sellers All options:
– 1 seller-administrator
– unlimited number of sellers
One seller (not taking into account reverse auction). All options:
– one seller
– unlimited number of sellers
All options:
– 1 seller-administrator
– unlimited number of sellers
Languages and currencies Possibility to add different currencies, no information on cross exchange rates. Possibility to translate static text from English into target language by editing source file. No information. Addition of different language and translation to these languages by Client’s resources. Opportunity to add currencies. Multilanguage support: possibility to add any language and translate all texts on menus. Buttons, etc. on the website to the needed language. Possibility to add unlimited number of currencies. Setting up a cross-exchange rate. Possibility to set up exchange rate auto update via external reliable resource.
Payment systems PayPal PayPal,, Stripe, only for one-side payments. PayPal Payments Pro – only one option for complex payment between sellers and buyers. Also 10 payments system are supported for payments acceptance. Free integration of one of 2 payment systems. Possibility to integrate any payment system via API. Cryptocurrency payments. Opportunity to create unlimited number of categories and subcategories for products. Creation of products types with the same attributes. Assigning such attributes allows to organize an extended search on the website, comparing products by attributes.
Setting of products types with attributes and categories. Addition of categories and subcategories. Simple product categories and subcategories. Simple product categories and subcategories. Opportunity to create unlimited number of categories and subcategories for products. Creation of products types with the same attributes. Assigning such attributes allows to organize an extended search on the website, comparing products by attributes.
Import/export No information. No information. Opportunity to upload groups of products (in bulk). Possibility to export any static data. Products import via xls-file with a special structure. Option to integrate CRM/ERP system for data import or export.
Customization Not possible. API exists for small additional development by client’s resources. Small alterations of the out-of-the-box solution. Available independently through the API. Additional development of any other modules that are not available ready.
Scalability Only via API, developers’ knowledge is obligatory. No opportunity. Only through API with the developer’s skills usage. Possibility to scale the system. For instance, it’s possible to scale the simple auction with 1 seller to a huge trading platform where there are a lot of sellers, a lot of monetization options.
3rd party systems integration On Client’s own resources via API. No information. Available independently through the API. Integration of any 3rd party system of different character.
Monetization Transaction commission. Opportunity to create membership plans for the users in the framework of reverse auction. – Membership plans.
– Total commission based on sales volume of the seller.
– Fixed fee for the auction participation.
– Transaction commission.
– The fee for conducting financial transactions.
– The fee for placing a photo in a user’s portfolio.
Flexible settings: – transaction commission (group and individual) – membership plan payment – registration payment – paid product promotion on different website pages
– paid product highlighting
– paid banner spots for sellers
Design Choice from standard variants. Opportunity to create design by company resources or by the Client’s resources. Changes in the basic design through CSS management of CRM system. Free design
– choice of one of the standard designs. Completely individual design according to the requirements by additional price. Creation of logo, banners, company style according to the requirements.


Thus comparative table shows that most of the solutions on the market offer an out of the box solutions of the software. Such versions of the software can only suit if professional specialists use programming skills who can adapt the system.

Before choosing a software platform it is important to answer basic questions:
– Will you act as the only one seller, or you provide a platform for buyers and sellers meetings?
– What types of selling modules you need? In addition to the simple selling at a fixed price, the auction module will be able to diversify the business and attract much more audience.
– What methods of payment are the most popular in the region that you are targeting to.
– Do you have enough programming skills to refine their own system. If not – choose a ready-made solution, which will be set up directly for you and according to your requirements.
– What ways of monetization are important to you. The more options – the better: you can experiment by trying different.

The best solution – it is a solution that suits the business from the beginning. Therefore, when choosing a software vendor first pay attention to the fact whether there is an opportunity to get a project that without the involvement of additional resources, it’s better to have everything done by one professional top e-commerce software company. Based on a comparative table we see that solution by Merkeleon only can offer such an option. The company does not require to understand the code, offering an unlimited choice of functionality and adaptation to the reality of a business. The company acts as a technology partner, you can rely on, while doing business, advertising and attracting traffic.

More information on Merkeleon solutions is available on page “E-commerce Software Platform”.

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