In one of our previous articles How to Make NFT Art to Sell we briefly mentioned a remarkable partnership. Now, we invite you to delve deeper into this collaboration between Merkeleon, a software company specializing in crypto solutions, and Benjamin Viulet, a visionary artist renowned for his groundbreaking NFT artworks. This case study provides an in-depth exploration of how these two entities joined forces to redefine the boundaries of art and technology. So, if you’ve been curious about this partnership, the story unfolds right here.
Let’s take a moment and see the artist himself. Benjamin Viulet is a visionary who has left an indelible mark on the industry. With a background that blends artistry and innovation, Viulet’s work transcends traditional artistic boundaries. His creations are imbued with serious concepts that have the potential to ignite transformation in those who engage with them.
Benjamin Viulet’s ‘The Trials of The Human Experience’ is a collection of philosophical artistic concepts and audacious execution. The true essence of this project lies in the artist’s direct involvement in every facet of creation.
Benjamin Viulet’s aimed to blend the physical and digital markets into one unified sphere. To achieve this, an exclusive private auction was the answer. This is where Merkeleon, with its background in auction software development, came into play.
The first-ever Viulet artwork was auctioned through Merkeleon’s platform, and it fetched an impressive sum of over $10,000. The platform’s ability to establish trust between the physical and digital art worlds was a pivotal factor in achieving this success.
Choosing Merkeleon was not a random decision; it was a carefully calculated move. Viulet required simplicity, professionalism and speed to execute the auction efficiently. Besides, the platform needed to exude an atmosphere of exclusivity, catering to esteemed collectors deeply immersed in the world of cryptocurrencies and NFTs. Merkeleon not only met but exceeded these requirements. Its flexibility played a pivotal role in fulfilling the unique needs of Viulet’s project.
The Merkeleon & Viulet collaboration brought to life a unique auction process designed to bridge art, technology and cryptocurrency. For this project, Merkeleon deployed its basic classic auction module. The auction was set for 10 NFTs that represented Viulet’s artworks.
Since launching should be finished as swift as possible, the platform did not support payments, mintings and transfers. These functions were conducted outside the platform. This approach ensured a rapid project kick-off, enabling art enthusiasts to engage with Viulet’s creations without delay.
The prices for the NFTs were indicated in US dollars. Invited collectors participated in a classic auction. When the auction concluded, the collector with the last (highest) bid received an automatic notification via email.
Following the automatic victory notification, Benjamin Viulet personally contacted the winning collector. Together, they conducted the transaction outside the platform, cementing the collector’s ownership of the NFT.
This auction process facilitated the quick launch of Viulet’s project. Additionally, it upheld the exclusivity and personal touch integral to the artist’s vision. It demonstrated the adaptability of Merkeleon’s solutions in catering to the unique needs of this collaboration, where art and technology converged to redefine the boundaries of NFT art.
Merkeleon’s ability to efficiently deliver the auction platform for Benjamin Viulet’s NFT art project was nothing short of impressive. With the clock ticking and tight timelines, Merkeleon’s team rolled up their sleeves and got to work.
The platform we crafted showcased sleek design and unmatched flexibility. This combination was crucial in meeting Viulet’s unique requirements for the auction. The design elements were carefully curated to provide an aesthetically pleasing and user-friendly interface, while the flexibility of the platform provided tailored settings that aligned with the project’s objectives.
Time was of the essence. Our developers needed to work swiftly and efficiently without compromising on quality. In the end, their dedication and expertise paid off. The platform was not just functional; it was outstanding. It blended the physical and digital, guaranteeing trust and security, all while upholding the exclusivity, so vital to the project.
The partnership between Merkeleon and Benjamin Viulet has successfully brought together the physical and digital worlds, conveying Viulet’s creations to a global audience. As Viulet encourages us all to explore and reflect upon the art, it becomes evident that this partnership is not just about auctions. It’s about the power of art to inspire and transform lives and technologies.