How to Make NFT Art to Sell: Based on Case Study

The world of art is experiencing a groundbreaking revolution with the emergence of non-fungible tokens (NFTs). These unique digital assets have opened infinite possibilities for artists to showcase and sell their work in digital. Are you eager to explore the potential of NFT? Do you want to know how to sell art as NFT?

In this article, you will delve into the process of how to make and sell NFT art. You will explore the case study of Benjamin Viulet, a visionary artist, the inventor of “The Trials of The Human Experience (TToTHE)” collection. Let’s demystify NFTs, learn how to make a digital masterpiece and sell it. Off we go!

What is NFT?

Before we dive into how to make NFT art to sell, it is vital you understand NFTs. Non-fungible tokens are exclusive digital assets that represent ownership or proof of authenticity for an item: artwork, collectibles, music, videos, real estate. Unlike cryptocurrencies, NFTs are not interchangeable: each holds distinct characteristics and value.

Every NFT is assigned a unique digital signature, a token, which certifies its ownership and provides a record of its transaction history on the blockchain. The blockchain ensures transparency, security, immutability. It allows creators and collectors to establish verifiable ownership, track the history of ownership and provenance, enable secure p2p transactions.

NFTs have gained significant attention in recent years, revolutionizing the art and digital collectibles market. Artists, musicians and creators can tokenize works and sell them to collectors directly. NFTs provide new opportunities for creative expression and monetization.

Viulet and Merkeleon Partnership

Benjamin Viulet an artist who created the artwork “The Trials of The Human Experience” chose Merkeleon for an auction solution. In a software company, the artist looked for simplicity, professionalism and speed. On top of that, it was essential to create an atmosphere of exclusivity in the final product. 

Merkeleon managed to build a secure, user-friendly, reliable platform. Besides, the platform featured unparalleled flexibility, necessary for meeting the artist’s unique needs. To learn more about the Viulet & Merkeleon case study, read this article.

How to Make NFT Art to Sell?

Every object, non-material or physical, needs to be tokenized. Tokenization refers to the process of converting assets into digital tokens that can be recorded and transferred on a blockchain.

Step 1: Conceptualize idea

Benjamin Viulet chose photographs for transforming into NFTs. NFT art can encompass various forms: digital paintings, illustrations, animations, music, videos. There are NFT tweets, tickets, real estate, rocks, etc.

Step 2: Select marketplace

Select an NFT marketplace to mint and sell your NFT. The most popular NFT marketplaces: OpenSea, Rarible, SuperRare, Foundation. Research platforms’ fees, user base and reputation to determine the best fit for you. 

Step 3: Connect wallet

Set up a compatible digital wallet: MetaMask, Trust Wallet, Coinbase Wallet. Then, you need to deposit money to your wallet. Most NFT platforms charge a fee for minting your artwork. Fees typically cover the cost of interacting with the blockchain network and creating a unique token for your work.

How to Sell Art as NFT on Marketplace?

After paying minting fees, review your NFT listing. Once you are satisfied with it, list your product on the marketplace. Your artwork will be assigned a unique token ID and will be publicly available for sale.

Step 1: Determine Pricing Strategy

Choose your pricing strategy. Marketplaces allow you to sell an NFT at a fixed price or in an auction manner. Consider factors such as the uniqueness and demand for your artwork, market trends and perceived value. Research similar NFTs to get an idea of pricing ranges.

Step 2: Describe NFT

Provide accurate information: title, description, tags, pricing details. Include additional information that may enhance the appeal of your artwork, such as the story behind it, its source of inspiration, features. Upload high-quality visuals and preview images to showcase your art.

Step 3: Promote NFT

Actively promote your NFT to generate interest and attract buyers. Leverage social media platforms, art communities, online forums, your personal network to share the listing and engage with buyers. Consider creating a dedicated website to showcase your collection. This is what Benjamin Viulet did. He built a website that demonstrates his “TToTHE” collection to potential buyers.

Step 4: Collaborate with Community

Join the NFT community, interact with artists and collectors, contribute to discussions and events. Building connections and engaging with the community helps increase the visibility and desirability of your NFT art. Viulet actively advertises his project in the Twitter account. There he also encourages his followers and fans. Plus, Benjamin Viulet invests in other artists’ NFTs.

Step 5: Manage Transactions and Royalties

If your NFT art sells, ensure a smooth transaction process. Communicate with buyers, provide additional perks or benefits promised, deliver the artwork as specified. Research the royalty structure of a marketplace. Some platforms offer creators a percentage of future resales, which can provide ongoing revenue from your art.

How to Sell Art as NFT at Private Auction?

Selling NFT art at a private auction can be an efficient way to reach a select group of collectors and potentially secure higher prices for your artwork. Private auctions provide exclusivity and create a sense of urgency among potential buyers. This is exactly what Benjamin Viulet stressed when looking for an auction solution: 

‘… we needed to create an atmosphere of exclusivity. Our collectors are significant figures in their respective fields, and for them, an auction site that exudes security, ease of use, and reliability was an absolute prerequisite.’

At Merkeleon, we not only provide software solutions. Our partners can also help you with licensing, marketing and technical maintenance. 

FAQ

Do I need special background to sell NFT art?

No, you don’t. While having artistic skills and a background in digital art can certainly be advantageous, it is not a requirement. NFT art encompasses a wide range of creative expressions: visual art, digital illustrations, animations, music, videos.

What matters most is your ability to create unique and compelling digital content that resonates with potential buyers. Whether you are an educated artist or a self-taught enthusiast, the quality and originality of your artwork will play a significant role in attracting buyers and determining the success of your NFT sales.

However, it’s important to note that a basic understanding of digital tools and software used in creating and editing digital art can be helpful. Familiarity with graphic design software, 3D modeling programs, or digital art platforms can enhance your ability to create visually appealing and technically proficient NFT artwork.

Is it profitable to sell NFT art?

The profitability of selling NFT art relies on various factors: the demand for an artwork, uniqueness and quality of creations, size and engagement of audience, market trends. Some artists have achieved significant financial success by selling NFT art, while others may find it more challenging to produce substantial profits.

Selling NFTs, artists can receive direct compensation through royalties. Artists can earn a percentage of future sales every time their artwork is resold on secondary markets, providing a continuous revenue stream that traditional art sales often lack. Additionally, NFTs ensure increased exposure and opportunities to connect with a global audience.

Still, consider that the NFT market is volatile. The value of NFTs can rise and fall based on market trends, the reputation and popularity of an artist and demand for digital art. Investigate market conditions and make well-thought decisions.

How much does it cost to create an NFT?

The cost of creating an NFT relies on several factors: the platform, complexity of an artwork, additional services. Here are some of the typical costs associated with creating an NFT:

• Gas Fees: When creating an NFT on blockchain platforms like Ethereum, you have to pay gas fees. Gas fees cover computational resources spent on processing and validating blockchain transactions. The cost of gas fees can fluctuate depending on network congestion and the complexity of your transaction.
• Platform Fees: Most NFT marketplaces charge a platform fee or commission for listing and selling an NFT. These fees can vary from platform to platform and are usually deducted from the final sale price of an artwork.
• Minting Services: If you are not familiar with the technical aspects of creating an NFT, you may hire a service or use a minting platform that simplifies the process for you. These services charge fees.
• Storage Costs: Storing your digital artwork and associated metadata on the blockchain incurs storage costs. The amount of storage required will depend on the size and complexity of an artwork. Blockchain platforms often have their own pricing models for storage.
• Additional Services: You may opt for additional services: consulting, marketing, legal assistance. These services can incur additional costs, but may provide value in terms of promoting and protecting your NFT artwork.

Research and compare the costs associated with different platforms and services before creating an NFT. Consider the value of your artwork, potential returns on investment and your budget. The NFT market is dynamic, and pricing structures may evolve over time.

Conclusion 

The world of NFT art offers an unprecedented opportunity for artists to display their digital creativity and monetize their artworks. Understanding how to create and sell NFTs, artists can unlock new possibilities, connect with a global community of art enthusiasts and forge their path in the digital art revolution.

Have questions about our software for NFT marketplaces and auctions? Please, contact us.