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Marketplace Software for Online Multi-Vendor Platform

Direct sale at a fixed price and online auction in one marketplace software. Vendors don’t need to develop their own Internet stores. Everything they need can be found on a reliable marketplace platform

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A marketplace acts as an intermediary between buyers and suppliers. Its goal is to ensure effective mutual collaboration. The Merkeleon platform for multi-vendor marketplace allows you to create a profitable environment for commerce. It perfectly matches any type of trade – be it regional or international, B2C or B2B variation. This app is modifiable, plus customizable to fit your business processes


Auctions Launched Worldwide


Business Domains Expertise


Years in Auction Solution Development


Auction Types

General Features

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    Integrated CMS and reporting system

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    Flexible customization for commission fees

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    Multilingual interface and mobile-friendly script

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    E-mail newsletter and SMS notifications

  • Unlimited entry for users and products

  • Adaptive search and filtering solutions

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    Fiat and crypto payment services

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    Individual working space for sellers

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    Quick sign up via social media

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    Flexible user roles and tariff plans

All-in-1 Solution

Software for a digital marketplace is a technology that brings fruit right from the start. Implementing Merkeleon software for a multi-vendor marketplace, you get a well-structured platform for selling goods and services

Essential Features

Convenient application for mobile devices
Individual adaptation to your business model
Guaranteed response from customer service
Extensive set of auctions and trading solutions
Multiple inbuilt monetization services
Personal approach to every customer

+ Extra features

crypto games
Integration with a leading gaming provider
Implementation of crypto payment tools
Marketing assistance from top specialists

Start a successful marketplace platform online

Many online sellers prefer marketplace sites over Internet shops because the former simplify the selling process, management and development of such domains. To start cooperation with this Merkeleon multi-vendor marketplace, find out how this turnkey software will help you launch an efficient website for digital trade and save your budget.

Creating a multi-vendor marketplace platform is a great solution for:

An online Merkeleon multi-vendor marketplace will help have the best of a bargain:

Contact us at any time. It will be a pleasure to help you build a new thriving project!

white label software marketplace

Merkeleon reviews: popular stories from our customers.

My first impression of the Merkeleon company was good and so far my guess has been correct. We are still working on the evaluation and understanding of the user’s real needs and are happy to have such a long term relation with Merkeleon. We are satisfied with the smoothness, look and feel of the software and have plans to develop our platform to get the complete competitive solution.

Javier Barragán Ruíz
Javier Barragán Ruíz

CEO at Carton.com, Packaging and Containers Business, 11-50 employees. Used the software for: over 24 months


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    more Product Features

    How to Find the Right Ecommerce Software for Marketplace

    Selling online is one of the most cost-effective ways of business. Besides a thorough business plan that defines commerce, entrepreneurs need to think about software to create a decent marketplace website.

    Researching potential providers, grasp how fundamental it is to evaluate the price and quality developers offer. There are multiple cheap solutions at a price of less than 2000 USD, that can be downloaded from the Internet, on top of that. As it happens, quality in these leaves much to be desired. So, we are listing criteria for a sophisticated marketplace software:



    A developing company whose software for a multi-vendor marketplace you want to order needs to be a stable organization with previous successful development cases. Otherwise, you put yourself and your business at risk



    Planning the further development of your project, make sure that your marketplace eCommerce software allows you to build it up. An eCommerce platform should support high traffic load and handle its increase

    Security and stability

    Make sure that software for the marketplace platform is developed by experienced professionals under the latest technologies



    Ideally, a developing company takes care of their script. They provide full technical support, free updates, and constantly keep in touch with a client


    Customization and flexibility

    It should be available to alter existing modules or add other necessary features to a multi-vendor marketplace


    Why is it advantageous to use a multi-vendor marketplace platform?

    If a seller aims to reach all their clients, it is necessary to increment trading channels. With the global reach of an eCommerce marketplace solution, you can quickly and easily test and enter new international markets. Consider this: in 2020 about 62% of online trade worldwide took place on trading platforms.

    The benefits of selling on a multi-vendor marketplace are:

    • Access to millions of customers. On eCommerce sites, merchants offer their products to all visitors
    • Brand awareness. It is on digital marketplaces where customers label new brands, not on websites
    • Trust. Reputable white marketplaces attract more consumers
    • Monitoring. When it is necessary to know how much people are willing to spend on a product or introduce a new product, marketplaces win because they are less fail sensitive than Internet stores
    • Global reach. Most trading platforms operate internationally, that is, merchants can expand their coverage with minimal effort

    What is the difference between online marketplaces and stores?

    A marketplace is a website for multiple sellers and buyers. A personal digital store means this site belongs only to a single company or brand. To create online stores website builders or open-source platforms are utilised.

    It is not easy to pick a trading channel between the two: each has its own features.

    • Number of sellers and products
    • An online store usually sells products from one or more suppliers. A marketplace presents products from many sellers in various categories
    • Offline communication
    • Many online stores have an offline representation while marketplaces, on the other hand, usually do not have such representative offices, merely several delivery localities
    • Audience and geography

    Marketplaces, as a rule, dedicate tons of energy, resources, and time to attract new customers and keep the existing ones. Therefore, they have a larger audience and traffic than online stores. In addition, developed logistics allow the marketplace to distribute its products to a wider geography

    What are the features of online stores?

    Here are the pros and cons of online stores.


    • Freedom of management
    • Personalization and distinction
    • Close contact with customers


    • Significant investments
    • Time-consuming
    • Software script development
    • Marketing plan and budget
    • Pricy for novice entrepreneurs

    What are the features of online marketplaces?

    Here are the pros and cons of online marketplaces


    • Time-efficient and budget-friendly registration
    • No need for software script development
    • Global spread
    • High credibility
    • Ideal for novice entrepreneurs


    • High competition among merchants
    • Less personalization for sellers

    What are the types of marketplace platforms?

    Marketplaces are distinguished according to several criteria: by the type of products being sold, by public coverage, by the type of business model. Let’s start with the first category.

    Product type:

    • Goods
    • Services
    • Information
    • Investment

    Public coverage:

    • Verticals that offer the same product from different manufacturers, for example, sportswear, sunglasses, jewellery
    • Horizontals that offer different products but from one business line, for example, hand-made goods
    • Globals that offer all kinds of goods, like a huge virtual hypermarket

    Business model:

    • B2B. Business provides goods and services for business, for wholesale activities
    • B2C. Business provides goods and services for individuals
    • C2C. Individuals sell goods and services to other individuals

    What are the models of cooperation for sellers?

    Various marketplace domains take various amounts of responsibility. The general models are: But most often the proposed models fit into three schemes of work:

    • Shelving. A marketplace is not anyhow engaged in delivery and customer service. After purchase, a seller takes all responsibility
    • Delivery. A seller gets goods to a platform’s warehouse, and it is the platform that is in charge of customer delivery
    • Full suite. A platform takes care of packaging and delivery. This scheme is most effective for the large flows of orders

    What is better: customized or turnkey marketplace software?

    When launching a marketplace, there are two solutions for a platform software:

    • Development of software from scratch, the so-called custom development
    • Introduction of a modular type

    Your choice depends on a particular business and its tasks. The essential part is to have a competitive idea and good suppliers. For something breakthrough, a custom marketplace will do. Your next step is to stick to a wise marketing strategy and promote properly.

    If you want to establish a trading platform, attract sellers, and receive interests from sales, then it is more beneficial to proceed with ready-made software for a multi-vendor marketplace, like this Merkeleon app. Plus, this model is great for a business that only takes its first steps on the market.

    Why are marketplaces so fast-moving?

    In 2020, the pandemic became the major contributor to e-commerce, and online shopping turned out to be the most convenient and safe way to purchase goods. However, the market has other drivers, like the digitalization of businesses, development of logistics and online sales technologies.

    According to economists, the rapid application of multi-vendor software is also associated with the low barrier of entry for sellers. Even those companies that didn’t have their own websites suddenly went online in 2020. As it happens, eCommerce newcomers often do not have enough capacity to cope with traffic and market requirements, thus they opt for trading domains.

    What to sell on marketplaces?

    The key notion is to choose a product with stable and high demand. The mechanism of sales relies mainly on a search algorithm and a user usually sites with a clear idea of what to purchase. Goods should be of decent quality. Even if there is one product-one supplier system on a platform, consumers can always compare products from other online environments.

    Among the most profitable categories for marketplaces, experts name automobile items, toys, mobile phones, tablets, food, hand-made.

    What is the future of a marketplace?

    In the next few years, analysts expect Internet commerce to grow by more than 25% per year, with digital marketplaces gaining momentum. In 2023, at least half of online sellers will sell on such platforms. Among the most promising areas are eGrocery and fast-moving consumer goods. B2B marketplaces are also expected to grow. In this regard, it would be reckless to miss this opportunity.