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Penny Auction Software

For Quick Sales And Immense Profit

Penny auctions are revolutionary websites that get the best of both worlds. It all starts at a penny, and then you bid, almost like in regular auctions. The only difference is that penny auctions offer give-away prices for customers and deliver extra profit to owners.

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That is how it works. A product price is set at a minimum. It gradually moves up during the bidding. The step of bidding is petty. To participate in an auction, however, a user has to buy individual bids or a whole package. Every new paid entry slightly advances the cost of a lot. Even more than that, every new paid entry relaunches a timer and bidders have again some time to decide. Active bidding usually starts in the last few seconds, when the timer is about to go off.


Auctions Launched Worldwide


Business Domains Expertise


Years in Auction Solution Development


Auction Types

Product Features

  • money

    Flexible fee setting

  • mobile

    Mobile version

  • feature

    Finance management

  • feature

    Auction blog

  • feature

    Email and SMS alerts

  • feature

    Convenient analytics

  • feature

    Fiat and cryptocurrency

  • feature

    Multilingual interface

  • feature

    Unlimited users and products

  • feature

    Login via social networks

  • feature

    CRM and reporting system

All-in-1 Solution

With our advanced user-friendly software you can launch the best penny auction sites. The Merkeleon script enables effective management of the platform, which allows vendors and clients to collaborate efficiently. Innovations impress.

Free introductory auctions

Online auction
Free introductory auctions

For those striving bidders who have never participated in real auctions or don’t know where to start, there is a way out. They can see how it works and make free bids in a demo auction. This feature is definitely useful to attract an audience and gain its trust.

Different types of payment

Different types of payment

Support of multiple payment methods is a vital aspect for platforms like auctions. Both customers and sellers need convenient tools for making money transfers. Besides, currency variety means a lot. You can implement both fiat and crypto so that a bigger audience could come.

24/7 auctions

Online auction platform
24/7 auctions

A major advantage of an online auction is its limitless nature. It means neither vendors nor customers are bound by time or geography. Auctions can operate day and night and meet the needs of participants living in various time zones.

Smart reimbursement system

Smart reimbursement system

Customers can get a refund if they don’t win an auction. You can activate reimbursement proportionally to the sum they spend during bidding. Another possible way is to reimburse a second-winning bidder.

Auctions with limited bid

Auctions with limited bid

An auction holder can limit the bid, which means the price will always advance by the predefined amount. This creates a more or less equal environment for all bidders. Operators can also state the bid minimum, and partakers will need to bid at least the minimum.

Contemporary tools for marketing

Reverse Auction
Contemporary tools for marketing

It’s not news that every business needs promotion. Smart marketing is its essential aspect. Advertisement, SEO, and SMM are among the first that come to mind. Yet, the list goes on and on and involves multiple techniques and their combination should be applied reasonably.

Penny bid agents

Penny bid agents

Bidders don’t need to constantly follow the bidding. This feature allows bidders to entrust participation to a computer that will bid instead. For such proxy bidding, users simply set a bidding sum, and the algorithm increases the price until it exceeds the budget or there are no more participants left.

Bid package solutions

penny auction website builder
Bid package solutions

The paid aspect of this auction model means there should be convenient package offers. You can set how bids are to be sold, their price and quantity. An alternative solution is to make this feature customizable so that auction holders could set their own.


Merkeleon reviews: popular stories from our customers.

We were choosing among several companies to perform our internal project. From the beginning Merkeleon was much more professional and convenient in communication and provided very good information about their software, etc. We chose Merkeleon and it was right decision. It was very comfortable to work with Merkeleon team: – they are performing their tasks in time, – they were very flexible during the work and very quickly adjusting job process in accordance with our requirements, – they were offering good ideas and sharing their experience to make our project better, – Merkeleon platform is easy to use; has a lot of different functions, quickly operating, integrated with needed payment systems and user friendly. Merkeleon performed for us very high quality website with individual solutions. Thanks very much for your professional work!

svetlana yelkovan
Svetlana Yelkovan

Neurographics Instructor, Aesthetic Coach

Penny Auction Websites

Penny auction is a perfect business idea. It is easy to launch and is attractive for future bidders for its penny nature. Nevertheless, there are several peculiarities every potential penny auction entrepreneur should consider beforehand.

In a penny auction, everything is well thought out: a convenient user-friendly interface, groundbreaking technology, a team of professionals in charge of maintenance and updates, etc. Plus, auction sites have lucrative profit potential. But it takes time to kick into high gear.

Even though the software is ready to be implemented within 2 weeks, promotion itself will take time. Penny auction platforms have become extremely popular, with millions of people getting their products at lower prices. This trend is going up.

Online auctions have high scalability because anyone can become a seller and anyone can become a bidder. In online auctions there are no entry boundaries. When you start your auction, be sure that there is only one way – up.

Contact us at any time. It will be a pleasure to help you build a new thriving project!

penny auction software

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    more Product Features

    Penny Auction Features


    Flexible privacy settings

    A feature that makes the software even more enticing is the list of participants, which can be either open for users or hidden, depending on the customer’s preference and security considerations. In addition, you can choose what information to reveal, in case the participant list is discreet. It is a common practice to provide a name and the country of residence.

    Mobile version

    This auction functionality is available on mobile devices which makes it a convenient tool that you have at hand wherever you go. Moreover, you can always stay updated on the latest events in the auction when you set on notifications. Moreover, it is equipped with the cutting edge CRM and reporting algorithms which means you are in control of your finance flow.


    High performance

    The engine of a penny auction includes many non-standard solutions available on the market. It is 2,3 times faster than its most famous competitors. It can withstand a load of up to 1 million users. And its flexible architecture allows making changes in functionality and design at the request of a developer or owner.

    Create Your Own Penny Auction Site

    Establishing a penny auction is a perfect business idea. Nevertheless, there are a few peculiarities every potential founder should be aware of. In a penny auction, everything is well-measured: a comfortable interface, groundbreaking technology, professionals in charge, etc. These sites have a lucrative gaining probability. But it takes time to kick into high gear.

    Here you will find several tricks and learn. How to start your own penny auction site


    How long does it take to start a penny auction?

    You may need a few days. The launch time includes criteria like customization, interface, algorithm, technical peculiarities. Thus, it will be best to be ready that development may take up to several months depending on your viewings and complexity level.

    How much does it cost to launch an online penny auction?

    Before launching an online website where you will hold auctions of penny type to be more specific, consider this. The cost consists of:

    • Software spendings, part and parcel of any virtual business
    • Server rent which you have to pay monthly or annually for using a domain
    • Salary costs. Professional technical support, auction administrator (in case you hire one) are a minimum employee set for the starters
    • Marketing spendings. Well-thought promotion will quicken the result and boost development.

    What marketing steps to follow launching a penny auction?

    Marketing is the key. Find suitable communication channels. Develop a strategy for attracting new customers to your website. Practicable virtual marketing options at every customer disposal list SEO, PPC advertising, email, SMM campaigns. In addition, there may be bonus programs to get new clients and reward the existing ones.

    What are the legal aspects of a penny auction?

    Some beat up these programmes, claiming it is a fraud way to scam people on the web. That is why in some states, penny auction sites are forbidden. Without understandable information, consumers may think of the penny auction as a scam on the virtual market. But this myth may be demolished. To become the most successful penny auction owner running a full-fledged company, you must consult an experienced attorney about the latest peculiarities on the online penny auction specifics and standards.

    What kind of customization is available?

    All levels of customization are available for an auction platform. Additionally, you can create a unique design. The flexibility of the “Merkeleon” system allows the implementation of any ideas. It is even available to create multiple styles to switch in a click.

    What items to place on auction?

    Try products from various areas. Diversity generates demand. Another solution is to survey participants. Generally, the most popular items are computer components, household appliances, mobile phones, and external storage devices. You can make a special section for customers to offer their products and vote for a favourite one.

    Are there bot bidders?

    Premier auctions are transparent. You can check any participant and see the history of completed auctions, with a complete log of all bids. It is vital your auction conscientiously comply with all conditions and regulations.

    Are there people who win? What is their secret?

    People can make one bid and become winners, or make hundreds and stay unsatisfied. Regular folks attend auctions, so there is no single strategy on the list on how to win an auction. A few pieces of advice: inspect the situation, be confident and reserved, use intuition.

    Why do these websites close?

    The first thing that comes to mind is the legal issue, namely the complete illegality of places alike. However, this is not the case. It is simply a matter of competition on the market. It is a vivid demo of business owners giving up too early when they lose more than they get. Remember that it is only natural before you tap into an adequate strategy and commence a progressive development.

    Are online penny auctions a type of gambling?

    Hardly so. Functionality is different. In gambling, it is a combination of luck and strategy, depending on the game. In a penny auction, an item goes for sale at a minimum cost. And everyone can raise a bid in a penny auction, adding a small amount to a starting cost. Any user has equal rights for a win. The only limit is their will. Nevertheless, it is worth consulting a specialist who will expose all details and requirements.