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Reverse Dutch Auction Software For Efficient Trade Between Seller And Customer

In the reverse auction, not the customer moves the price, but the seller. And the price goes down until it meets the budget of any buyer willing to buy the lot. Buyers witness suppliers lower the price in real-time and decide when to step in the reverse auction.

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The Merkeleon platform provides multiple options for reverse auction customization and adaptation to your business process. Using this reverse auction software, you can run any type of online bidding website, like an auction for buying and selling, a regular reverse auction, a system with multiple designs of such auctions, etc.


Auctions Launched Worldwide


Business Domains Expertise


Years in Auction Solution Development


Auction Types

General Features

  • feature

    Unlimited number of users and products

  • money

    Flexible customization of commissions and fees

  • feature

    Integration with payment and analytics systems

  • feature

    Email and SMS notifications

  • feature

    Data export and import

  • Overt/covert entry list

  • money

    Fiat and cryptocurrency

  • feature

    Finance management

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    Multiple kinds of reverse auction software

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    Integrated CRM and reporting system

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    Login via social networks

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    Multilingual interface

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    Inbuilt auction blog

  • mobile


All-in-1 Solution

The goal of this digital auction is to scale up profit for entrepreneurs and offer cost-efficient goods and services for buyers. It is a splendid system that promptly attracts emergent customers and consequent income.

Various reverse auction modes

e reverse auction software
Various reverse auction modes

You can add a number of options to any auction, be it reverse or classic: prices can be hidden, participation can be restricted, time can be limited and so on. Besides, you can combine several auctions under one platform

Absolute confidentiality for bidders

Absolute confidentiality for bidders

Your clients should not worry about their personal data being leaked. Elaborate encryption techniques, along with SSL protocol and comprehensive documentation on private data protection enable an utmost security and confidentiality

Data import and export

reverse auction bidding
Data import and export

Smart algorithms can simplify the process of data export and imports. Sellers can easily upload all necessary documentation for their products, while buyers can download it quickly and in a compressed format

Elaborate marketing inventory

Reverse Auction
Elaborate marketing inventory

Some efficient methods include: SMM, email marketing, contextual advertising, SEO tactics, affiliate marketing, display advertising, content marketing. All these methods of promotion have their own pluses and minuses and should be applied in combination

Multiple payment methods

Multiple payment methods

Several tools that will allow sellers and customers to transact money are definitely a huge benefit, not only to the mechanics of reverse auctions, but to any business in general. The best solution is a combination of fiat and crypto payment tools

Reserve price option

Reserve auction software
Reserve price option

To ensure sellers’ convenience, you can implement the reserve price feature. For reverse auctions it means the cost of a lot cannot get any lower than the specified reserve price. If a seller wishes, they can turn on the reserve price

Types of reverse auction

Auction websites gain more popularity every year. The sooner you realize their advantageous nature, the more prosperous your business will become because your competitors will stay behind. Today we provide many options to create an attractive website for a bidding auction based on the reverse variety.

Supplier’s admission

  • Free

    Any supplier can register and attend procurement bidding.

  • Moderated

    Procurers undergo preliminary pre-screening and approval.

  • Limited

    No one but invited providers can partake in an auction.


  • Visible

    All bids are revealed, but their holders remain anonymous.

  • Invisible

    Only an auction holder, or a buyer in a reverse platform, knows all bids. A winner is chosen manually. A supplier can see their rate to the winning position.


  • Selling products/services

    One supplier - many buyers who bid to obtain goods. The highest bid wins.

  • Purchasing products/services

    One buyer - many suppliers who offer their items. The buyer picks the winning offer directly.


  • Best value

    The bid with the most favourable terms for a buyer wins.

  • Best price

    The highest bid wins.


Merkeleon reviews: popular stories from our customers.

My first impression of the Merkeleon company was good and so far my guess has been correct. We are still working on the evaluation and understanding of the user’s real needs and are happy to have such a long term relation with Merkeleon. We are satisfied with the smoothness, look and feel of the software and have plans to develop our platform to get the complete competitive solution.

Javier Barragán Ruíz
Javier Barragán Ruíz

CEO at Carton.com, Packaging and Containers, 11-50 employees, Used the software for: 12-24 months


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    How do online auction websites work?

    Just like at offline auctions, there are sellers, bidders, winners, and losers. Before using such websites, visitors should sign up. Bidding is often time-limited and closes at its expiration. In most cases, it is free to bid, that is, only if a bidder wins, the provider will contact the winner for payment arrangements. Still, some types of auctions require paying beforehand.

    What are the advantages of auctions over stores?

    There are multiple types of auctions where you can hold sales. In this regard, online auctions are more flexible. You do not need to constantly monitor the flow. You simply check the maximum bid in the end. Online auctions have redefined shopping sales and become a better way to reach clients.

    Are online auctions allowed in my country?

    Each country has its legislation concerning this aspect. To get comprehensive information on this matter, you can contact the Merkeleon team, and our legal experts will surely guide you on your country’s jurisdiction in virtual biddings.

    What software is better for a launch: developed from scratch or ready-made?

    It plays no role as far as the quality is preserved. Yet still, newly-made software usually requires more launch time because certain adjustments should be made and some bugs fixed. The Merkeleon product for a reverse auction comprises 10 years of experience; it is easily modifiable, thus resulting in time and money savings.

    Why does a reverse auction exist?

    This model is convenient and efficient in the electronic trading of those assets whose market price is undetermined. Besides, it is also suitable for selling low-demand products.

    How does a price break occur?

    At first, an owner sets a price and number of reduction stages. Then, the start date is announced when buyers can bid. Eventually, biddings and price cuts take place, after which a winner is identified.

    What is a reverse auction applicable for?

    In this auction, the price declines so its purpose is reversed compared to more traditional auctions: to obtain more goods at the lowest price. The reverse auction process is dynamic; suppliers compete for a contract, offering alternatives and competing with one another. A reverse auction is a top-notch method for sourcing goods and services.