Online Unique Bid Auction Software

The type of auction where the winner is the bidder whose bid is either the lowest unique bid or the highest unique bid.

Players pay a fee to make a bid. This type of auction is gaining popularity as it offers stable profits to operators and guarantees exciting gaming experience for participants.

Auctions launched worldwide
Bidding types available
Years of experience
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All in 1 Solution

Intuitive interface of the auction platform provides flexible and convenient system administration which allows the platform operator and their users to hold auctions and close deals.

  • Confidentiality of participants
  • Buy now opportunity
  • 2 models available: lowest or highest bid
  • Advanced marketing tools
  • Limit of bids for participants
  • Different types of payments

Unique Bid Auction presentation & Demo

Find out how turnkey software could help you to launch efficient unique bid auction quickly and save your budget
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General Features

  • Unlimited number of users and products
  • Flexible commission settings
  • Integration with payment systems
  • Analytics system integration
  • Multilingual interface
  • Data export and import
  • Hidden or transparent participants list
  • Mobile friendly
  • Emails and SMS alerts
  • Different reverse types available
  • Auction blog feature
  • Finance management
  • Login via social networks
  • Fiat and crypto currency support
  • IIntegrated CRM and reporting system

Auction rules

The auction puts up an item indicating its real retail price. Participants have to buy bids for a fixed price defined by the auction owner. It guarantees the owner’s profit even in cases when items worth thousands of dollars are won by very low bids of far less than their value.

The participant’s main purpose is to make a bid which will be both the lowest (or highest) and unmatched. If the bid for such an amount has already been made by another participant, both bids are considered invalid. Among all unique bids the lowest (or highest) bid is the winner.

Auction participants don’t see other participants’ bids. They see the leader but don’t know the leading bid. However, participants may see a special panel which keeps track of their personal bids. In Merkeleon solution, invalid bids are highlighted red and the potentially winning bids are highlighted green.

The auction administrator sets the price level, by which bids shall be divisible, and the closing time.

If no bid appears to be unique until closing time, which is a very rare, the item is not sold.

*There are unique bid auctions with either paid or free bids.

Unique Bid Auction strategies for users

There is no perfect play (a strategy that guarantees a win) in unique bid auction games but there are a few approaches you can take to increase your odds.

Cover a continuous range of expected values

This approach is good if there’s a large enough budget. An auction player makes all possible bid values starting from the maximum value they think will give them a good chance of winning. This strategy means that a player will spend more funds on bids, but also leaves less chances to other players to win as there are less spots left.

Cover a large range with stepped values or random values

This approach is more budget-savvy. A player makes bids by defined steps (e.g. 0.7, 0.14, 0.21, etc) or makes random bids from different ranges to cover a broad amount of possible values. If a player sees in this case that they're not winning there can easily track at which range there’s a spot left.

Mix of strategies described

This strategy is even more budget efficient but at the same time brings a much higher risk. A player needs to keep up with the auction process till the end, and of course no bid-agent should be used in this case. Taking it differently, this approach saves the budget and brings more fun.

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