Merkeleon collaborated with Betcoin, a promising Turkish client, to create a far-reaching crypto ecosystem. This case study delves into the details of the project, its scope, features, challenges, and the unexpected turn of events that led to the project’s suspension.
Betcoin approached Merkeleon with a clear vision: to integrate a crypto wallet into an online exchange and an online casino, exclusively catering to Turkish users. The client also had a keen interest in launching their own crypto processing service for regional merchants. Understanding these unique needs was paramount to the project’s success.
Merkeleon’s approach was to design an end-to-end user experience, with a single point for user registration and login. Our team’s expertise in developing crypto solutions and exchanges played a vital role in meeting the client’s objectives.
Betcoin should be a coherent ecosystem for Turkish users, comprising:
Despite careful planning and diligent development, several challenges arose:
Merkeleon’s team worked tirelessly to address the challenges. We conducted in-depth regulatory research and ongoing compliance monitoring. Also, our tactics included agile development to adapt to changing regulatory demands. To accommodate market shifts, our specialists tried to achieve flexibility in design. Plus, we interviewed regional merchants to align the crypto processing solution with their evolving needs.
The project was well completed, offering a comprehensive crypto ecosystem for Turkish users. However, unforeseen circumstances led to the project’s suspension. Although not launched, Betcoin demonstrated Merkeleon’s capability to deliver a high-end crypto solution.